Nordost make an eclectic range of interconnects. Just the names of them sound unlike anything else with names like Heimdhall, Baldur, Frey and Enchantress. But it's not just the names that are different. Nordost interconnects have a characteristic sound that you will either love or hate, bright, dynamic and exciting.
The cables even look unsual as they are also based upon ribbon cables with large numbers of fine filaments. The reason that they look so different is that they are all by products of cables that were developed for the aerospace industry. The high R&D costs of the Nordost technology would almost certainly not be cost justifiable simply on the basis of the audio sector. So hifi enthusiasts get to benefit from NASA investment in space shuttle technology !